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A qualified audience
International. Discerning.

RMF Radio gathers an audience that traditional French radio no longer reaches and that algorithmic playlists cannot address. Here's what it represents — and how we can work together.

The numbers · May 2026

RMF in a few figures

A digital radio in steady growth since 2017. An international audience concentrated in the key markets of la francophonie. Here are the public indicators.

95
since 2017
Listening countries
8,981
+33 % MoM
Monthly listens
5,227h
+26 % MoM
Monthly listening time
494K
cumulative since 2016
Podcast listens
Top listening countries
France · Canada · USA · United Kingdom · Belgium · Switzerland · Germany · Morocco · Singapore
The portrait

Who listens to RMF?

Not an anonymous mass. A qualified, mobile, discerning audience. Three dimensions to understand it.

01 · Demographic profile

An international upper-middle-class target.

  • Age: 35–55 — core decision-making purchasing power.
  • Upper-middle-class — executives, entrepreneurs, liberal professions.
  • International francophones and francophiles — expats, returnees, biculturals.
  • Bachelor's degree minimum or accomplished entrepreneurs (confirmed self-taught).
  • Presence concentrated in the key markets of global francophonie.
02 · Cultural stance

Curious, demanding, bicultural.

  • Curious — open to cultural discoveries, travelers, readers.
  • Demanding — refuse the noise, seek editorial quality.
  • Bicultural — live between two countries, two cultures, sometimes two languages.
  • Open to premium brands — high purchasing power, attentive to meaning.
  • Loyal to their trusted brands — low volatility, engaged.
03 · Media behavior

Long, contextual listening.

  • Long listening — in the car, at work, with family, long durations.
  • Resistant to intrusive ads — frequent adblock, display distrust.
  • Sensitive to quality branded content — native podcast, branded chronicle.
  • Key listening moments — drive home, morning, family weekends.
  • Multi-device — mobile on the go, desktop at work, smart speaker at home.
Why RMF

Instead of anything else

Advertisers targeting international francophones today have few credible alternatives. Here are the three main ones, and why they don't suffice.

vs · Traditional French radio

They broadcast from Paris. For Paris.

RTL, France Inter, Europe 1 — these are excellent radio stations. But they broadcast only on French territory. Expats and returnees are out of their target, out of their schedule, out of their commercial logic. RMF was born to fill exactly that gap.

They miss your clients abroad.
vs · Algorithmic playlists

No context. No opportunity.

Spotify, Deezer, Apple Music deliver music without human curation, without editorial context, without complicity between listener and programmer. No opportunity for a brand to inscribe itself in a coherent narrative — except by paying for pre-roll spots nobody listens to.

They don't create complicity.
vs · Expat community media

Often amateur. Limited reach.

Many so-called "expat" media are volunteer, local initiatives with no real reach outside their city. They have neither the numbers, nor the editorial rigor, nor the production quality that would allow a premium brand to associate with them durably.

They lack quality and scale.
Sponsored formats

Six ways to work together

From short spots to full native podcasts, including live events or custom collaborations: here are the formats we offer to brands that want to dialogue with our audience.

01
Branded chronicle

Show sponsorship

A 20-to-30-minute chronicle, integrated into our programming, with full audio presence of your brand. Premium format, ideal for brands that want to tell a deep story.

02
15" · 20" · 30"

Advertising spot

Classic 15-, 20-, or 30-second audio spot, broadcast in programming. Several packages depending on frequency and targeting desired. In-house sound production available.

03
Business interview

Founder interview

Your leader or spokesperson interviewed on air, with editorial logic. Ideal for brands that want to humanize their communications and create lasting content.

04
Full production

Native podcast

A series of podcasts produced entirely for your brand, with our editorial team and columnists. Distribution on RMF, Spotify, Apple Podcasts. Premium format.

05
Live & videoconference

Events

Live show from Montreal, Paris, or videoconference with your team and our columnists. Option to broadcast to your internal or external audience.

06
Custom

Any other idea

You have an original idea, a hybrid format, a special operation? Let's talk. Our approach is craftsman-like: no fixed catalog, just constructed collaborations.

They trusted us

French and international brands

A selection of brands and companies that came on the RMF microphone — for business interviews or editorial partnerships.

They've been on the RMF microphone

The CEOs or VPs of Chocmod, Tiing, Agence Bleu Blanc Rouge, Symplik, Agorize, Café Liégeois, Rezoway, Upcycli, Immigrant Québec, Vitry, Meeti, Canal+ International, Bear, Ekart, Juliette et Chocolat, Le Wagon, 1642, Distillerie de Montréal, INEAT, Jeux 2 Minutes, OCNI, Katapult, Boulangeries Ange, La Piscine, Flick, Putsch Media, Bioderma, Port de Montréal, Port de Marseille

The complete media kit

Want more details?
Get our kit.

A complete PDF document, updated monthly, with all audience indicators, detailed formats, concrete cases, and collaboration terms.

Request it by email. We send it within 24 hours, with a personalized response to your request.

A quick question

Have a question?

A question about a format, audience, or a project in mind. We respond quickly and clearly.

An ambitious project

Have a project?

A launch, a campaign, a brand operation. Let's discuss it directly, with a personalized meeting.

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