A customized 24/7 radio
Tailored musical programming, chosen to embody your identity. Human curation, designed by our programmers, regularly renewed. Continuous broadcasting, 24 hours a day, 7 days a week.
Be Médias · Custom media creation
Create your own media
For cities, brands, and landmark venues that want to assert their cultural, sonic, and editorial identity.
A fully customized 24/7 radio, designed, produced, and operated for you.
No reference to RMF Radio — your identity, your voices, your content, your signature.
The starting point
Why an owned media?
A city, a brand, a landmark venue today owns its digital channels — website, mobile app, social networks.
But none of these channels creates continuous sonic and editorial connection. No presence to the ear, no daily narrative thread, no recognizable audio signature.
An owned media changes that. A dedicated 24/7 radio, with curated music, embodied voices, locally rooted editorial content, themed podcasts, signature jingles.
A continuous presence among residents, visitors, customers, partners — on the web, in the mobile app, on smart speakers, in cars, in physical spaces.
An owned media is a cultural identity built every day — not a one-off campaign, not a communications operation, not a time-limited project.
It's a lasting brand asset that builds connection, showcases a territory, and earns community loyalty.
The Be Médias offer
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What we create for you
An integrated, custom offer. Everything is designed, produced, and operated by Be Médias from Montreal, with the same editorial and musical standards as RMF Radio — but entirely in your image.
Locally rooted editorial content
Columns, reports, interviews, and original formats designed for your territory, brand, or venue. Local stories, upcoming events, the people who shape the place, social topics relevant to your community.
A unique sonic signature
Creation of your complete sonic identity: signature jingles, show themes, hourly idents, on-air voiceovers. A recognizable, embodied audio signature, applied throughout the media.
Themed podcasts
Production of original podcasts to extend the live broadcast: cultural formats, travel, food, local economy, testimonials. Distribution on Apple Podcasts, Spotify, Amazon Music, and all major platforms.
Live events
Live audio coverage of key events for your territory or brand: festivals, concerts, trade shows, openings, speeches. Recording, hosting, broadcasting. The broadcast leaves the studio to live the event.
A dedicated website and app
Design and development of a proprietary website and a fully customized iOS and Android mobile app. Live streaming, podcasts, schedule, news. Extended broadcasting: CarPlay, Android Auto, smart speakers.
Our method
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From audit to launch
An owned media project is built in stages. At Be Médias, every stage is scoped, validated with you, and delivered on time. Here's how we work.
Audit & positioning
Fine understanding of your identity, territory, brand, and target audience. Definition of editorial promise, musical line, tone, and sonic signature.
Editorial design
Building the programming schedule, writing the formats, designing the podcasts, creating the sound universe. Validation at every stage with your team.
Content production
Studio recording of voiceovers, jingles, and columns. First podcasts recorded. Music library built. Complete sonic identity produced.
Technical development
Design and development of the proprietary website, iOS and Android apps, set-up of 24/7 broadcasting on MP3 and AAC streams. CarPlay, Android Auto, and smart speaker integration.
Public launch
Launch of the complete media, opening of listening access, support during the first days of broadcasting. Communication plan aligned with your existing channels.
Ongoing operation
Musical programming regularly renewed, continuous editorial production, monthly podcasts, occasional live events. Audience reporting and long-term strategic support.
Who this offer is for
Primary target
Possible extensions
For cities, brands, and landmark venues
Our offer is primarily for territories and stakeholders with a strong identity to express and a community to unite.
Cities & territories
A tourist town, a mountain resort, a seaside resort, a department, an intercommunal authority: your territory deserves a continuous cultural signature. Our offer allows you to embody your identity to your residents, visitors, and second-home owners.
- Mountain and seaside resorts
- Tourist towns and cultural destinations
- Territories pursuing tourism development
- Intercommunal authorities and tourism offices
Brands & landmark venues
Our expertise also applies to premium brands and landmark venues that want to build a singular audio presence.
- Luxury brands and iconic houses
- High-end hotels & hotel groups
- Festivals and cultural events
- Wine estates and gastronomic destinations
Our expertise
Why Be Médias?
Be Médias is an editorial and audio production company founded in Montreal. It combines professional radio expertise, twenty years of editorial production, and entirely human musical curation.
Professional radio expertise
Our co-founder Julien Cardon was Development Director of the RTL Group — RTL, RTL2, Fun Radio.
He knows the codes of professional radio, the art of musical programming, and the demands of continuous broadcasting. This expertise structures every one of our productions.
Twenty years of editorial production
Our co-founder Delphine Béné has led Be Médias' editorial production since its creation.
Twenty years of experience in audio and editorial production, in France and Canada. An ability to build formats, write for the voice, and embody a brand over time.
100% human curation
No algorithms in our programming. Every track, every transition, every format is chosen by a human.
This standard guarantees editorial consistency, accuracy of tone, and the authentic embodiment of your identity — something no automated playlist will ever reproduce.
Proven international broadcasting
RMF Radio, our flagship media, is broadcast in 95 countries.
This international presence has allowed us to master every technical and editorial challenge of continuous professional radio broadcasting: streaming, mobile apps, CarPlay, Android Auto, smart speakers, podcast distribution.
Your questions
Frequently asked questions
How long does it take to launch an owned media?
The standard timeframe between signing and public launch is four to six months. This covers the audit, editorial design, content production, technical development, and testing phase. For projects requiring particularly extensive editorial production, the timeline can be extended.
Does the created media reference RMF Radio?
No, never. The media we create is fully branded as yours. No mention of RMF Radio, no visible link to Be Médias in the user experience, no shared logo or identity. You are the visible and exclusive editor of your media.
Who manages the media day-to-day?
Be Médias handles complete production and operations: musical programming, editorial production, hosting, technical broadcasting. You remain the decision-maker on editorial direction and validate major orientations, but you don't have to manage the daily operations of the broadcast — we take care of it.
On which platforms is the media broadcast?
The media is broadcast across all current audio platforms: proprietary website, dedicated iOS and Android apps, Apple CarPlay, Android Auto, smart speakers (Alexa, Google Home), radio aggregators (TuneIn, Radio.net). For podcasts: Apple Podcasts, Spotify, Amazon Music, Deezer.
What is the business model?
Our offer rests on two components.
An initial set-up investment covering the audit, design, initial production, and technical development.
A recurring monthly subscription covering ongoing operations, current editorial production, musical refreshes, monthly podcasts, and technical hosting.
Amounts are custom-defined based on the scope of the project.
Can the scope evolve over time?
Yes. The media evolves with your brand or territory. We can enrich the editorial scope, add podcasts, integrate live events, extend distribution to new platforms. All these adjustments happen agilely, at your pace, through contractual amendments.
Let's talk
An owned media project?
Let's discuss your territory, your brand, your venue. In one hour of conversation, we understand your need and propose a tailored approach.