The origins · 2014–2021
RMF was born from a simple need
In 2014, Delphine and Julien decide to move to Montreal. A foreign experience — a new country, a new life, a new culture to navigate. Julien leaves his position as Development Director at RTL, RTL2 and Fun Radio in Paris. But broadcasting doesn't leave him.
Once settled, Julien receives a mission from RTL Group: find a radio station to acquire in Canada. The logic is simple — today's expats might become tomorrow's RTL listeners upon their return. Keeping the connection alive during their expat years means keeping their loyalty for later.
The couple approaches Mike FM. The sale doesn't go through. But Marie Griffiths, Mike FM's director, suggests something different: a show. To speak to the 150,000 French nationals living in Montreal. The RMF Radio adventure begins here.
2017 — Mike FM · Prime time for the French of Montreal
RMF becomes a daily prime time show — the drive home, every weekday. We want it modern. A show that mixes musical genres for pleasure and discovery. That gives voice to the French shaping Montreal — entrepreneurs, artists, creatives. With a warm tone, never condescending.
The audience grows. Fast. RMF becomes an appointment. A daily landmark for Montreal's French community — and for Quebecers curious about contemporary France.
2019 — CIBL 101.5 · The show becomes a three-hour broadcast
CIBL radio contacts us. We propose a new ambitious format: three hours of prime time drive home, every day, with twelve columnists. We surround ourselves with a team of friends, each an expert in their field. To learn, to relax, to play music we love, to host interesting guests. Every artist touring Canada from France stops by our microphone.
It's also when Delphine and Julien become parents. And they notice something essential. Like all children born abroad to French parents, it matters to pass culture down to them. And music is a real shared moment — on the school run, on the way to activities, in everyday journeys.
Biculturalism becomes a guiding thread. Discovering a new world while staying connected to one's home country — to one's parents' home country. RMF takes on a new role: a relay for cultural transmission to expat children.
2020 — Digitalization of the radio · When the studio closes, RMF goes digital
COVID arrives. The radio studio is closed for fifteen months. But we'd already been turning our shows and columns into podcasts. So we make a strategic decision: RMF Radio must become accessible online, everywhere in the world.
The digital pivot
A website. A mobile app. And suddenly, RMF becomes listenable by anyone who loves French music, wherever they are in the world.
Five years later, RMF is listened to in 95 countries. What started as a show for 150,000 French nationals in Montreal now reaches millions of international francophones. The promise hasn't changed. The territory has.